Harte Hanks

Personalized communication with customers is a tenet of email marketing, but it goes beyond just listing a customer’s name somewhere in the subject line. This is especially true for smaller and midsized businesses that may not have the resources or finances to pull it off. This white paper was designed to educate them on the basics of personalization, how to do it and things to avoid. Breaking it up with visual depictions helped make the content easier to digest as well.