ThinkGeek

This project was quite special to me as someone who loves gaming and pop culture. We connected with different fandoms using interactive polls, store locators and dynamic timers to create engagement and prompt fans to shop. Along with the creative, I also wrote and directed the video below. 

The results (22% increase in OR, 4x sales rate, 1,007% ROI) were a big success, and the campaign was honored by The Drum Marketing Awards (two wins, one High Accommodation) and the ECHO Awards (one Bronze, two Honorable Mentions).