Snap Kitchen

Snap Kitchen is all about simplicity both in language and visuals. They want customers to instantly understand how easy it is to get fresh, healthy meals delivered to their home.

These emails embodied their brand with short, punchy copy that explained the process and highlighted dishes of interest, which were dynamic and changed for each customer and each wave of communication. Personalization was included to create a bond, including a purchase history that set up some of the suggested meals.