CeraVe

CeraVe is a premium name in skin care, but not everyone understands the science behind the products or which ones are best for their needs.

These educational emails were versioned by skin type (dry, oily, etc.), highlighting key ingredients and dermatologist testimonials to reinforce why the products work. Additionally, a skin care routine series informed readers, created anticipation and generated purchases through two emails with targeted content followed by a mostly universal third email (“Roundup” products varied based on skin type).