BCBS Nebraska

AEP and ACA Enrollment

Blue Cross and Blue Shield of Nebraska is a leading provider of Medicare (AEP) and Affordable Care Act (ACA) health plans in the state. For a number of years, I worked on their enrollment marketing pieces that included multiple touches in print and digital. Some of the pieces had versions based on different audiences, with tweaks to copy and benefits that fit each group. The pieces below are just a sampling of some of those campaigns.

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Medicare Annual Enrollment

Lead Nurture Oversized Postcard, Billboard

Lead Nurture Oversized Postcard, Addressing

Self Mailer 1

Self Mailer 1 (Inside)

DM Kit OE, Billboard

DM Kit Insert, Side 1

DM Kit OE, Addressing

DM Kit Insert, Side 2

DM Kit Letter, Segment 1, Front

DM Kit Letter, Segment 1, Back

DM Kit Letter, Segment 2, Front

DM Kit Letter, Segment 3, Front

Self Mailer 2

Self Mailer 2 (Inside)

Affordable Care Act Annual Enrollment

ACA DM Billboard

ACA DM Addressing, Segment 2

ACA DM Addressing, Segment 1

ACA DM Addressing, Segment 3

ACA Email, Segment 1

ACA Email, Segment 2

ACA Email, Segment 3

ACA Email, Reminder (All Segments)